If you are a financial advisor looking to attract new clients, you’ll need to get creative with your marketing and advertising. Good advertising is essential for any business, but it is especially important for financial advisors because people are often reluctant to seek out financial advice.
So if you’re stuck on creative advertising ideas, here are eleven advertising ideas to get started as a financial advisor.
1. Design Facebook Ads
Most people are on Facebook, so it makes sense to advertise your financial advisor services there. To advertise on Facebook, you’ll need to create an ad account and then your ad. You can target your audience by location, age, gender, interests, and behaviors.
While you’re at it, consider creating a business page for your financial advisor business on Facebook. This will give you a place to post updates, articles, and other content that will help you attract new clients.
2. Utilize Other Social Media Platforms
In addition to Facebook, there are other social media platforms that you can use to advertise your financial advisor business. For example, LinkedIn is a great platform to target business professionals. You can also use Twitter, Instagram, and TikTok to reach a wider audience.
When creating social media ads, use high-quality images and videos. This is likely the first impression someone will have of your brand — make sure it’s great. You should also include a call-to-action (CTA) that tells people what you want them to do, such as call your office or visit your website. Don’t forget to use hashtags and tag other businesses and influencers in your posts.
3. Create Google Ads
Leveraging Google Ads is a great way to reach people searching for financial advisors in your area. When you make a Google Ad, you can choose the type of ad you want to create, such as a text or image ad. You can also target your ad to people by location, language, and device.
To create a Google Ad, you’ll need to set up a Google Ads account and create your ad. You can also use Google My Business to list your financial advisor business in the local business directory.
4. Make Youtube Videos
Youtube is an excellent platform for financial advisors to create video content. You can use Youtube to create informative videos about financial planning and investing. You can also use Youtube to create ads for your financial advisor business.
To create a Youtube ad, you’ll need to set up a Google Ads account and create your ad. You should include a call-to-action (CTA) that tells people what you want them to do, such as call your office or visit your website.
5. Utilize Email Marketing
Email marketing is a great way to reach potential clients and current clients. You can use email to send newsletters, updates, and special offers to people who have subscribed to your financial advisor business. You can also use email to send targeted ads to people who might be interested in your services.
To get started with email marketing, you’ll need to set up an account with a platform like MailChimp or Constant Contact. Then, you’ll need to create an email list and start building your subscriber base. Once you have a few hundred subscribers, you can send emails.
Like in other digital marketing strategies, make sure to include a call-to-action (CTA) in your emails that tells people what you want them to do, such as call your office or visit your website. And don’t forget to track your email statistics so you can see how many people are opening and clicking on your emails.
6. Create a Website
A website is a must-have for any financial advisor business. Your website will be the online home for your business, so make sure it’s professional and easy to navigate. Include important information about your financial advisor business, such as your services, rates, and contact information.
You should also publish a blog on your website, where you can post articles about financial planning and investing. This will help you attract new clients and build your reputation as an expert in your field.
7. Start a Blog
A blog is a great way to attract new clients and build your financial advisor business. You can use your blog to write articles about financial planning and investing. You can also use your blog to promote your financial advisor business.
To get started, you’ll need to set up a blog on your website. Once you have a blog, you can start writing articles. Make sure to include a call-to-action (CTA) in each article that tells people what you want them to do, such as call your office or visit your website.
8. Advertise in Trade Publications
Trade publications are a great way to reach potential clients who might be interested in your financial advisor business. You can place an ad in a trade publication that is specific to the financial industry. This will help you reach your target market and get your financial advisor business in front of potential clients.
When you place an ad in a trade publication, make sure to include a call-to-action (CTA) that tells people what you want them to do, such as call your office or visit your website.
9. Create Appealing Business Cards
When networking and meeting potential clients, it’s essential to have a professional and appealing business card. Your business card should include your financial advisor business information, such as your name, title, contact information, and website. You can also have a short tagline that describes your financial advisor business.
Make sure your business cards are printed on high-quality paper and easy to read. You should also have a supply of business cards on hand so you never have to worry about running out.
10. Get Listed in Online Directories
Online directories are a great way to get your financial advisor business in front of potential clients. You can list your financial advisor business in online directories specific to the financial industry. This will help you reach your target market and get your financial advisor business in front of potential clients.
When you list your financial advisor business in an online directory, include your website URL and contact information. You should also include a short description of your financial advisor business.
11. Contribute to Local Newspapers And Publications
Get your business in front of potential clients by contributing to local newspapers and publications with your expertise as a financial advisor. You can write financial planning and investing articles to submit to local publications. This will help you build your reputation as an expert in your field and get your financial advisor business in front of potential clients.
When you contribute to a local publication, include your financial advisor business information, such as your website URL and contact information. You can also include a short description of your financial advisor business.
Get Creative as a Financial Advisor
These are just a few advertising ideas to get your financial advisor business in front of potential clients. When advertising your financial advisor business, track your results to see what’s working and what isn’t. You can quickly grow your financial advisor business with little effort by implementing these advertising ideas.