Steadicam wanted to show their new product “The Curve” in use. This is an example of a simple, yet effective lifestyle piece marketing not only the product itself, but the environment we put the product in. These pieces are a fun, effective way to maximize brand-awareness by cross-promoting with the lifestyle we incorporate into the piece. Luckily for the human race, we have a massive variety of appropriate sub-cultures we can tap into to effectively market products.