Target Markets & Demographics for a Financial Advisor


If you’re working to become a financial advisor, one of the most important first steps is understanding who your target market is and what their specific needs are. This article will explore common target markets for financial advisors, as well as how to determine your own target market.


Common Target Markets and Their Needs

There are a few common target markets that financial advisors tend to serve. These include:

  • Clients nearing retirement: As people get closer to retirement age, they often feel more anxious about their financial future. They may need help creating a solid retirement plan that will allow them to maintain their current lifestyle.
  • Companies: Many businesses rely on financial advisors to help them make sound investment decisions and manage their employee benefits packages.
  • Couples with double income: Dual-income couples often have complex financial situations and may need help managing their money and planning for the future.
  • Families: Financial advisors can help families create a budget, save for college, and plan for retirement.
  • Small businesses: Small businesses often need bookkeeping, taxes, and investment planning assistance.
  • Young professionals: Young professionals may need help getting out of debt, creating a budget, and saving for the future.


How to Determine Your Target Market

There are a few key factors to consider when determining your target market.

  1. Determine what services you will offer: The first step is to decide what services you will offer as a financial advisor. This will help you narrow down who your ideal clients are. For example, if you want to focus on assisting clients near retirement, you’ll likely want to target individuals who are 50 years old or older. Or if you want to help with college planning, you will target families with young children.
  2. Consider your experience and skills: Another factor to consider is your experience and skills as a financial advisor. This will help you determine which target markets you’re best suited to work with. For example, if you have a lot of experience working with small businesses, you may want to focus on that target market.
  3. Research: Perform research to determine who would benefit from your services the most. This can be done by talking to people in your target market, conducting surveys, or reading industry reports.
  4. Analyze your competition: Look at who your competitors are targeting and what services they’re offering. This will give you insight into who is already serving in your target market and what needs are not being met.



As you can see, determining your target market is a crucial first step in starting your financial advisor business. By taking the time to understand your ideal clients and their specific needs, you’ll be in a much better position to succeed. Just do your research and consider your own experience and skills to ensure you’re targeting the right market for your business.